ATLANTA (August 25, 2015) – Adam Zimmerman, President of CSE, an Atlanta-based independent integrated marketing agency specializing in sports and sports sponsorships, has been selected to be an adjunct professor for The University of Georgia for the 2015 – 2016 fall semester.
Zimmerman is teaching a course focusing on Sports Business as part of the Sports Management and Policy graduate program. The course is designed to provide students with a fundamental knowledge of sports marketing through theoretical conversation and practical implementation using contemporary case studies.
"The University of Georgia is privileged to have Mr. Adam Zimmerman as a faculty member in its sport management program,” says Dr. James J. Zhang, Professor and Director, International Center for Sports Management, UGA. “Mr. Zimmerman brings a plethora of professional knowledge, experience, and expertise in the sport industry to our students, and he would surely help narrow the gaps between the industry and the academia. We are very glad that Mr. Zimmerman is so courageous to transcend his Gator pride and loyalty and join the great Bulldog Country.”
Zimmerman holds a Bachelor of Arts in History as well as a Master's in Sport Management both from University of Florida and is a graduate from the Harvard Business School Executive Program.
As President of CSE, Zimmerman oversees all aspects of CSE’s strategy and growth, including analytics, account services, cause marketing, digital marketing, media services, multicultural, public relations, social media and the long-standing client representation business upon which the agency was founded.
Zimmerman also influences the sports marketing industry through various speaking engagements, industry events and media opportunities. He is an annual moderator at the Atlanta Business Chronicle Business of Sports Summit and has appeared on panels at major industry events such as the Cynopsis Sports Summit, the Street & Smith’s Sports Marketing Symposium, Social Media & Sports Series and more.
In 1986, CSE brought new thinking to the world of sports representation and marketing and built a business on client trust and loyalty. Now, almost three decades later, in an ever-changing digital world, we continue to help clients think differently and be innovative in their businesses. In working with brands such as AFLAC, AGCO, Anheuser-Busch, AT&T, Coca-Cola, Kellogg’s, NBC Sports and Southern Company, we help to engage with consumers through an integrated and holistic approach including digital, advertising, talent management, strategic sponsorships, media content, experiential marketing, analytics, public relations, social media campaigns and more.
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Heather Sautter, VP of Public Relations