Living, Loving a Digital Life
AT&T partnered with CSE to build and execute their activation strategy for the 2014 Super Mobility Week, powered by CTIA in Las Vegas, NV. In order to showcase AT&T’s latest and greatest technology, CSE leveraged cutting-edge experiential tools including augmented reality and holograms highlighting AT&T’s best-in-class home security, home automation, wearables and connected car offerings. Additionally CSE outfitted a real house in Las Vegas with the actual AT&T products being promoted at the trade show. The AT&T Connected Home hosted consumers, tech media and industry insiders, providing a unique platform to showcase the products in true to life scenarios.
From augmented reality to experiential activations and gaming, customers are experiencing the benefits of AT&T Digital Life. This year, the Digital Life story went on the road with a 40-week, 20-city US Nationwide Tour.
Our digital team has been a key partner in designing and building out att.com/DigitalLife
CSE is helping AT&T spread the good by managing and brokering this critical cause effort.
As the premier sponsor of Scouting, AT&T tabbed CSE to integrate their brand, products and services at a seminal event in Scouting history, the 2013 National Scout Jamboree. In 2013, the Boy Scouts of America (BSA) opened their new, 10,600 acre facility, The Summit Bechtel Reserve. Located adjacent to West Virginia’s New River Gorge National River Area, the Summit is the new home of achievement, adventure, and innovation in Scouting. With world-class facilities and a focus on outdoor action sports, the Summit welcomed over 55,000 Scouts, parents and volunteers to a whole new jamboree experience during the 2014 National Scout Jamboree. Throughout the 10-day event, CSE deployed over 2,100 AT&T devices across 6 separate experiential zones, allowing Scouts to connect with family and friends to share their Jamboree experience. Additionally, Scouts enjoyed access to over 2,000 dedicated device charging locations, where they could charge their personal devices.
Pantech distributes their line of phones through AT&T retail stores. While Pantech makes an amazing smartphone, they are far from a household name. To launch the new Pantech Discover, we needed to grab attention and drive home their most salient offering: A great phone at a very compelling price point. We concepted and produced a television and print campaign along with developing and executing a digital and social strategy and creative.
AT&T’s business is built on anticipating change. We’ve always embraced change as a company and looked to the future. Sharing that same DNA has helped build a relationship with our friends at AT&T that has flourished nearly 20 years and we look forward to the next 20!