Aflac

Duckprints: Making an Impact on Childhood Cancer.
Duckprints: Making an Impact on Childhood Cancer.

To launch Aflac’s cause platform for pediatric cancer, we concepted a year-round, nationwide campaign, known as Duckprints. The campaign includes an experiential tour where the Aflac Duck traveled the nation visiting children’s cancer hospitals and honoring individuals who leave an impact in the fight against childhood cancer. Through the CSE concepted, designed and managed website hub (AflacDuckprints.com), consumers are encouraged to share stories about their commitment, donate to the cause, and engage with the brand. In addition,  a robust social media plan drives awareness based on Aflac matching donations through shares and retweets of Duckprints content. In its first year,  the Youtube video vignette for Duckprints surpassed Aflac’s 2012 cause campaign by nearly 500%.

Built with
Our Sponsorship Roots run deep
Our Sponsorship Roots run deep

We’ve helped guide Aflac’s sponsorships since 2006. In that time, we’ve identified and negotiated key sponsorships that have broadened brand awareness and deepened broker/account engagement. From the No.99 Aflac Ford Fusion to the PGA TOUR and Heisman Trophy, we’ve designed paint schemes, built websites, managed nationwide marketing programs and executed local hospitality activations. 

Shot of one of Aflac's Mobile Retail Stores
DRIVING SALES COAST TO COAST

As a way to support local agents across the country, we created and activate a three-vehicle experiential marketing tour that brings our sponsorships to life. The Aflac Mobile Retail Store program is a sales tool for agents that provides access and education for potential policy holders on the benefits of Aflac. Each vehicle is equipped with sponsorship-specific interactive elements and Aflac brand messaging. Last year, the Mobile Retail Store program made 229 stops and exceeded Aflac’s objectives by 15%.

MOVING AT THE SPEED OF BUSINESS.

When their customers need them most, Aflac moves fast. That’s also the kind of partner we’ve been for them for almost a decade now.  Their trust in our agency has opened doors and allowed us help them grow their business on many fronts.

Digital

Interactive Elements Lab

Here's where we talk about EVOLVE

Advanced Experiential Marketing
360° Production
Augmented Reality
Projection Mapping
Rapid Technology Prototyping
Virtual Reality